Strategic criteria
TheForkCommission per cover
EatNow€100/month, all included
Business model
Variable commission
Fixed subscription
Monthly cost
Proportional to covers
Fixed and predictable
Google 'Reserve' bookings
Commissioned
Commission-free
Customer data
Partially accessible
100% accessible
Customer relationship
Through the platform
Direct
Margin per cover
Reduced by commission
Preserved

*Comparison based on TheFork's public terms and the EatNow model.

Case study

€3,000 in commissions per month. €36,000 per year.

A restaurant analysed where its TheFork bookings really came from. The majority were from customers who were already searching for it on Google.

With TheFork

3 000€

per month in commission

€36,000 paid out every year
Customers attributed to the platform
Partial customer data

36 000€

per year

With EatNow

100€

per month in commission

Zero commission per cover
Customers are 100% yours
Complete, exportable customer database

1 200€

per year

Annual savings

34 800€

By investing in their own SEO and switching to EatNow, this restaurant kept the same booking volume for a fraction of the cost. No marketplace, no dependency.

"

"We were told we'd lose covers by leaving TheFork. After 3 months, our booking volume stayed the same. The only difference: we stopped paying commission. Over the year, that's more than €20,000 in recovered net margin."

Sarah L.

Restaurant owner, Paris 11th

Invest in your own channels

Instead of paying a platform to redistribute your own traffic, invest in what belongs to you.

Your SEO, your traffic

When a customer searches for you on Google, the booking comes directly to you. No more giving up a share to a middleman.

Your data, your decisions

Access your entire customer database. No filters, no restrictions, no data held back by the platform.

Your relationship, your loyalty

Communicate directly with your customers via WhatsApp. Build a relationship that goes beyond the transaction.

How much is TheFork really costing you?

Let's do the math together. In a few minutes, we'll show you exactly how much you could save by taking back control of your bookings.

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